A clear and engaging mission statement can be the deciding factor between what takes a homeowner’s association from good to truly remarkable. For many HOAs, their mission statement is muddled by unclear but picturesque language that speaks to their plans instead of their present goals and what drives them to achieve those goals. Luckily, there’s a very simple formula to revamp your mission statement and differentiate your HOA from the competition.
To create a more enticing mission statement that is authentic to your HOA, there are three crucial components to consider.
Your Target Community
With homeowner associations taking up roughly half of owner-occupied households in the United States, there is a lot of competition out there. In your HOA mission statement, it’s vital to differentiate your board by gaining a deeper understanding of your target market. For instance, you could be focused on a more urban community rather than a suburban one, or the age range in your neighborhood could be of an older group. These demographics will play an important role in determining who your target community is and, ultimately, what your mission statement encompasses.
Some demographics to consider:
- Age Range
- Location Type (Suburban vs. Urban)
- Average Property Cost (Luxury vs. Affordable Living)
- Individual Owners vs. Families
- Principles (Does your average HOA member lean towards more sustainable living?)
- First-time Buyers vs. Investors
Gain a deeper understanding of your community by recognizing which of these demographics align with your HOA.
Define Your Contribution
The Declaration of Covenants, Conditions, and Restrictions helps to define a planned community, playing an integral role in any HOA’s operations and objectives. In fact, these CC&Rs can even be found in many associations’ mission statements, with each association utilizing them in a unique way – this is where your HOA can truly shine. Think about what sets your community apart from the rest while considering how to enforce the CC&Rs. Is your community focused on eco-friendly and financially responsible solutions? Or perhaps it is more driven by establishing a tranquil and family-friendly space?
By outlining these objectives, you already have the most critical part of your mission statement.
Partner With A Management Company That Has Your Best Interests In Mind
Don’t let a mundane mission statement bring down your HOA’s incredible innovation and achievements. If you have any questions about crafting the perfect HOA mission statement, give us a call at 512-676-5842 — we’d be happy to talk to you about who we are, the services we offer, and our process.
